Anti-counterfeit Packaging Market Continues to Expand as E-commerce Giant Amazon Joins Hands with the U.S. Government to Curb Entry of Counterfeit Products in Country’s Supply Chain
Anti-counterfeit
packaging solutions such as radio-frequency identification (RFID), forensic
techniques, 2D barcodes, holograms, and more are used to protect customers from
counterfeit products. Secure packaging plays a key role in preventing the
counterfeiting of any product. Anti-counterfeiting packaging provides a secure
and safe packaging solution to the product, in order to eliminate infringement
and counterfeiting.
Stringent
laws and regulations enforced by governments are expected to drive growth of
the global anti-counterfeit packaging market during the
forecast period. The government of many countries has enforced stringent
regulations and laws to curb the counterfeiting of products. Furthermore, in
September 2020, the International Trademark Association (INTA) announced to
step up its efforts to combat counterfeit products with new laws under
consideration. Moreover, in December 2019, in the U.S., the SANTA Act (Stopping
All Nefarious Toys in America Act) was introduced that set requirements for
online marketplaces selling toys to verify seller information and disclose it
to consumers. Such stringent laws are expected to drive growth of the global
anti-counterfeit packaging market during the forecast period. Furthermore,
rising focus of manufacturers on brand protection is expected to boost the
global anti-counterfeit packaging market growth over the forecast period.
However,
massive initial costs coupled with high R&D investment and the existence of
technologies that are non-deterrent to counterfeits is expected to hinder the
global anti-counterfeit packaging market growth in the near future. Besides,
increasing demand from emerging economies coupled with availability of remote
authentication of products technology can present lucrative growth
opportunities in the global anti-counterfeit packaging market. Among regions,
Asia Pacific is expected to witness significant growth in the global anti-counterfeit
packaging market during the forecast period. This is owing to rapid development
of application industries. China holds the dominant position in the Asia
Pacific regional market, owing to presence of major pharmaceutical companies.
Key players
operating in the global anti-counterfeit packaging market are Avery Dennison
Corporation, Impinj, Inc., CCL Industries Inc., 3M Company, Savi Technology,
Inc., Zebra Technologies Corporation, Authentix, Inc., Sicpa Holding SA, E.I.
Du Pont De Nemours and Company, Applied DNA Sciences Inc., and Tracelink Inc.
For
instance, in November 2020, Amazon partnered with the U.S. Government’s
National Intellectual Property Rights Coordination Centre (IPR Centre) to
prevent fake goods from entering the country. This joint operation will analyze
data and conduct targeted inspections at the U.S. ports of entry, in order to
prevent entry of counterfeit products in the U.S. supply chain.
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