U.S. Population is Highly Engaged in Sports and Exercise- Escalating Demand for Sports Nutrition Market
Sports nutrition products are basically manufactured for
people who work out daily. These products help build muscle or to burn fat or
provide more protein to fuel more intense workouts. These products are
classified into performance enhancers, muscle builders, weight gainers, and
meal replacement powders. Sports nutrition products are used for weight
management.
Growing health awareness among consumers is encouraging
people to participate in sports activities. This is in turn is creating demand
for sports
nutrition market. Additionally, the increasing obese population is also
propelling market growth. According to the World Health Organization, in 2019,
an estimated 38.2 million children under the age of 5 years were overweight or
obese. Overweight and obesity are now on the rise in low- and middle-income
countries. Almost half of the children under 5 who were overweight or obese in
2019 lived in Asia.
Rapid urbanization coupled with continuous product
innovation by the key manufacturer is another major factor fueling the growth
of sports nutrition market. Increasing demand for sports nutrition market from
athletes and growing sports nutrition center around the globe is further
anticipated to foster market growth. Moreover, the rise in the number of health
clubs and fitness centers has surged the demand for sports nutrition market.
North America is expected to gain significant growth over
the forecast period and this is attributed to the high participation of people
participating in sports. According to the Bureau of Labor Statistics, around 19
percent of the U.S. population was engaged in sports and exercise each day in
2017. Male participation was higher (20.2 percent) than the participation rate
of women (17.8 percent). Also, an increasing number of domestic as well as
international players in the market is further anticipated to fuel the regional
market growth over the forecast period.
Key Developments:
1. In December 2019, Optimum Nutrition launched a sports
nutrition line aimed at the 40-plus crowd. Gold Standard Fit 40 is a newly
launched product, aimed at active adults older than 40 years old in need of
sports nutrition options.
2. In September 2019, Power stage Sports Nutrition, a company
composed of certified trainers and fitness professionals, announces the launch
of new nutritional products designed to improve sports performance.
3. In November 2019, Australian Nutrition Brand Musashi Enters
Indian Sports Market. Musashi holds a 32 year legacy in sports nutrition
solutions, which are all informed sports tested for athletes, sportspersons,
and fitness enthusiasts.
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